EXPERT VIDEO
SITE CONTENT
Expert Videos, meticulously edited to accompany the yearly color trend releases.
Delve deeper into the essence of each hue, exploring its nuances and uncovering the magic of complementary shades. These captivating visuals not only showcase the latest trends but also serve as a guide for customers, illustrating how they can harmonize colors to transform their living spaces
SOCIAL MEDIA
STORIES | REELS | PAID ADS
Dynamic and visually compelling short-form videos designed to accompany yearly color trend releases, seasonal campaigns, and promotions. These engaging reels and stories serve as bite-sized narratives that inspire audiences.
COLOR TRENDS
SHORT FORM VIDEO
At Sherwin-Williams, I created stunning yearly color trend motion graphic videos using parallax motion to transform still photography into dynamic visuals. These videos not only highlighted the latest color trends but also brought them to life in a way that resonated with our audience, reinforcing Sherwin-Williams' position as an industry leader in color.
SOCIAL MEDIA
GIPHY STICKERS
Eye-catching and shareable, GIPHY stickers and GIFs provide customers with a fun and creative way to express themselves while engaging with the brand. These dynamic animations enhance brand visibility across social platforms, encouraging organic reach and deeper audience connection. By integrating branded stickers into everyday conversations, customers become active participants in spreading brand awareness in an authentic and engaging way.
