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COLOR SELECTORS

Skillfully designed color selector brochures aimed at empowering customers to explore color options in depth. These beautiful brochures feature a tactile matte finish, as well as spot gloss coatings, and serve as comprehensive guides, allowing customers to delve into the intricacies of each color while also discovering its complementary counterparts.

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PACKAGING LABELS

At Valspar, I had the privilege of designing consumer packaged good paint can labels that seamlessly blended form and function. These labels served as the visual identity of our products, capturing the essence of each paint product while also conveying important information to consumers. 

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SPORTS APPAREL

I've had the privilege of designing branded cycling jerseys for Valspar, and Sherwin-Williams sponsored rides, adding a dynamic touch to our community engagement efforts. These jerseys not only serve as a symbol of our brand's presence during cycling events but also embody our commitment to active lifestyles and community involvement. 

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DOCKERS 
MASTERS OF STYLE TOUR

The Dockers Masters of Style Tour was a PGA-inspired experiential campaign that brought the excitement of golf and the sophistication of the Dockers brand to shopping malls across the country. I helped concept and design the environment, fixtures, and interactive elements that formed the centerpiece of the activation. Visitors were invited to test their skills in a custom-designed golf game for a chance to win a trip to Pebble Beach, creating an engaging and memorable connection to the brand. The space combined classic golf aesthetics with a modern retail sensibility, reinforcing Dockers’ image of casual confidence and timeless style. My role included collaborating with vendors and managing production details to ensure each stop on the tour delivered a seamless and premium experience.

 

As part of the AT&T Blue Room Tour, I helped design a traveling experiential environment that brought the AT&T brand to life at major events across the country, including Lollapalooza, Austin City Limits, and the X Games. I was responsible for designing the overall environment, custom fixtures, and branded assets that defined the experience. The goal was to create a space that felt fresh, tech-forward, and interactive, connecting with a younger, on-the-go audience. Working closely with fabricators and production partners, I helped ensure that each activation could be efficiently assembled, transported, and adapted for different venues. The result was an engaging and memorable brand experience that stood out amid the energy of national festivals and extreme sports events.

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