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EXPERT VIDEO
SITE CONTENT 

Expert Videos, meticulously edited to accompany the yearly color trend releases.

Delve deeper into the essence of each hue, exploring its nuances and uncovering the magic of complementary shades. These captivating visuals not only showcase the latest trends but also serve as a guide for customers, illustrating how they can harmonize colors to transform their living spaces

SOCIAL MEDIA 
STORIES | REELS | PAID ADS

Dynamic and visually compelling short-form videos designed to accompany yearly color trend releases, seasonal campaigns, and promotions. These engaging reels and stories serve as bite-sized narratives that inspire audiences.

COLOR TRENDS
SHORT FORM VIDEO

At Sherwin-Williams, I created stunning yearly color trend motion graphic videos using parallax motion to transform still photography into dynamic visuals. These videos not only highlighted the latest color trends but also brought them to life in a way that resonated with our audience, reinforcing Sherwin-Williams' position as an industry leader in color.

SOCIAL MEDIA
GIPHY STICKERS

Eye-catching and shareable, GIPHY stickers and GIFs provide customers with a fun and creative way to express themselves while engaging with the brand. These dynamic animations enhance brand visibility across social platforms, encouraging organic reach and deeper audience connection. By integrating branded stickers into everyday conversations, customers become active participants in spreading brand awareness in an authentic and engaging way.

DOCKERS 
MASTERS OF STYLE TOUR

The Dockers Masters of Style Tour was a PGA-inspired experiential campaign that brought the excitement of golf and the sophistication of the Dockers brand to shopping malls across the country. I helped concept and design the environment, fixtures, and interactive elements that formed the centerpiece of the activation. Visitors were invited to test their skills in a custom-designed golf game for a chance to win a trip to Pebble Beach, creating an engaging and memorable connection to the brand. The space combined classic golf aesthetics with a modern retail sensibility, reinforcing Dockers’ image of casual confidence and timeless style. My role included collaborating with vendors and managing production details to ensure each stop on the tour delivered a seamless and premium experience.

 

As part of the AT&T Blue Room Tour, I helped design a traveling experiential environment that brought the AT&T brand to life at major events across the country, including Lollapalooza, Austin City Limits, and the X Games. I was responsible for designing the overall environment, custom fixtures, and branded assets that defined the experience. The goal was to create a space that felt fresh, tech-forward, and interactive, connecting with a younger, on-the-go audience. Working closely with fabricators and production partners, I helped ensure that each activation could be efficiently assembled, transported, and adapted for different venues. The result was an engaging and memorable brand experience that stood out amid the energy of national festivals and extreme sports events.

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